Frame + Flow

“It is an investment, yes. But I believe it’s an investment in yourself, in your creative capacity, your plans, your dreams and your goals.”

Sarah Robertson

Hi friends,

This week, I’m joined by brand photographer

Anna

Considine from Studio Gently and brand designer

Sarah Robertson

from These Are the Days for a rich conversation that’s as much about psychology as it is about identity, photography and storytelling.

We talk about the emotional and mindset hurdles that often beset writers, creatives and solo (woman) business owners as they grapple with what it means to be a “brand” and the surprising ways that, once we overcome this, we can utilise its power to facilitate an easeful separation of self and “business” self.

Sarah showing me my new Substack branding, captured by Anna

“I think it’s fascinating… My personal lens on it is that - from a wellbeing perspective - I actually think it’s really healthy to separate you as a human from you as a business and your personal brand.”

Anna Considine

As one of their first Frame + Flow clients, we reflect on the creative process from beginning to end. We explore the value of connection calls, questionnaires and Pinterest boards to gain clarity as well as all the steps between those initial meetings and the final outcome (not to mention much-valued aftercare!).

Sarah’s moodboard for our colour palette and fonts

My spouse disagrees but…

Both Anna and Sarah dragged this stuff out of me. I didn’t find it easy to talk about my work in these terms!

This, pulled together by Anna in response to many questions!

The stuff I write and talk about, reflected back at me in titles

Pulling the disparate strands of the freelancer’s workstream together

”We [newish solo business owners] are trying to get to grips with who we are and the place we take up and there’s a real value in having what you offer reflected back at you in this way. You can get very stuck in your own head when you’re pressing away on your own and can find it very hard to articulate our values and vision.”

I’d had some ideas about colour and font for my branding based on what I had cobbled together when I first launched…

We talked about representing the peaks and troughs of midlife in graphic form

I hope you enjoy watching along, or listening in and please do subscribe to both

Brand Seasons

with Sarah and

Through The Gentle Lens by Anna Considine

. They’re incredibly generous community-builders here and on Instagram, with many a gem no matter what stage in the journey you’re at.

I’ll be back with you LIVE next Wednesday evening, 11th December 7.30-8.30pm with

Layla O'Mara

,

Chloe George

and

Caro Giles

as we tackle midlife, (peri)menopausal, festive RAGE as the final instalment of our chat prompted by reading All Fours by

Miranda July

. Here’s the Zoom link you need, and if you can’t make it along (perhaps you’re at

Penny Wincer

‘s writers’ planning session for 2025?) then the replay will be sent out on Sunday:

Join Zoom Meeting
https://us06web.zoom.us/j/86053251903?pwd=JYeoFRQMlSq9K9ph4SGwNH5eDE1C2u.1

Meeting ID: 860 5325 1903
Passcode: 084758

Lindsay x